Product brand development for a premium rum brand Exported to a european market.

• 20,000 units sold in 1.5 years in France and 3rd batch in production
• 1 more label added to the collection
• Opening the Slovakia, Poland and US markets

STORYTELLING

• Research
• Copywriting
• Storytelling around a character / a myth

COMMUNICATION TOOLS

• Brand toolkit
• Product booklet
• Print ads
• Photography
• Facebook ads and instagram posts
• Website