New Year = New Goals
How to improve your business in 2022
Another year is finally coming to an end! End of year usually means Christmas and New Year festivities but this is also the perfect time to reflect on your business’ progress over the past year and plan how you want it to develop in the year ahead. Almost everyone makes personal resolutions for the new year, whether it’s getting fit, saving money, or taking up a new hobby. But business-owners need to have a list of resolutions – or goals – too! In 2022, let’s bid farewell to bad habits and say hello to ways to improve your business. Here’s a list of 7 tips to help you out.
1. Review your business plan & goals
The beginning of the year is the perfect time to review your business plan and goals. Do you need to revise your business plan? Did you set goals last year? If so, have they changed? Write it all down so you know what you’re working toward in the new year. Having a defined plan and clear goals help keep you on track throughout the year.
2. Plan & prioritise
When everything is a priority, nothing is. Use your goals and plans to decide what to focus on and what you can move further down your list of priorities (or remove altogether). Not only will this make your life easier, you’ll actually be able to focus on what’s more pressing.
3. Use social media as a marketing tool
Social media is invaluable to a business. In 2022, make a resolution to use social media daily: interact with customers and other users, answer questions, and post engaging content. Unsure which platform(s) to use? Don’t panic, read more here.
While you’re at it, consider using paid social media adverts as another way of promoting your products and services. Everyone is on social media these days, so you really don’t want to miss out.
4. Learn to delegate
There are so many things to do when you’re running a small business, it’s easy to delude yourself that you need to do all of them alone. Doing everything on your own can leave you feeling exhausted with no time to do anything else – let someone else do some of the tasks for a change. For example, you could hire an agency to handle your digital marketing or your branding & advertising.
5. Update your team
If the resolution involves more than one person, update the team or the department involved on a regular basis – this will help everyone prioritise the resolution. Also make sure to include them in your decisions, ask them what works, what doesn’t, and how you could make their job better and easier. Remember: a good leader listens and follows through.
6. Drop what’s not working & move on
All products aren’t going to be bestsellers; all suppliers or contractors aren’t going to be ideally suited to your business. If a technique, product, or business relationship isn’t working for you, stop using it. This can include your uncomfortable office chair, or the printer that has paper jams often. Don’t invest a lot of energy into trying to make the unworkable workable, find another solution instead.
7. Forgive your bad days
This also applies to your personal life. Quite often we are too hard on ourselves. If you’re having a bad day and can’t accomplish everything on your to-do list, it doesn’t mean that you have to throw the resolution away altogether. Some work towards your goal is better than no work at all. Don’t give in out of frustration or resentment. Just get back on the wagon and try again.
If you think that New Year resolutions are a little iffy and cliché, consider them as a way to improve your business and yield better results. Not only do they keep you on track, they can also help you achieve a better work-life balance for maximum efficiency and more energy to put into your business. At Design Lounge, we love watching you succeed. In fact, we live for it. So whether your New Year goals include finally setting up a proper website, outsourcing your digital marketing, or even redesigning a brand new corporate identity, we’re here to help you make them happen in 2022: call us 260 99 88 | email us: [email protected] | visit our website here. Cheers to a better year!