Almost everyone makes personal resolutions for the new year, whether it’s getting fit, saving money, or taking up a new hobby. But business-owners need to have a list of resolutions – or goals – too!...
The upcoming festive season is a highly prized time in the advertising industry. If you want your brand to stay on top, then this period will be an unmissable opportunity to achieve that. With this short checklist, you will be able to have the basics covered for a successful marketing to conclude 2021....
We have compiled a short list of 5 tips to help you optimise your social media strategy for a successful holiday marketing campaign....
Copywriting refers to writing that primarily aims to persuade readers to take action. Content writing, on the other hand, can aim to drive action but its main purpose is to educate and entertain....
It’s a given that readers want to read great content. But how exactly does one make a content ‘great’? If you’re struggling to attract your audience’s attention, learn more about how Design Lounge uses this three stage process to come up with innovative posts....
Mastering the craft of writing succinctly whilst still getting your message across with the right tone of voice is an art. Imagine doing this with a character limit - now that’s a science....
People often use the terms “social media managers” and “community managers” interchangeably. But are they the same? Do you need both of them? Is one more important than the other? While their responsibilities often overlap, both positions have their own nuances that distinguish them from one another....
Social media platforms have known unprecedented success in the past year thanks to their growing number of subscribers. The figures have shown that over 73.1% of the Mauritian population actively use social media and 98.7% of those users do so through their mobile....
Let’s be honest; it’s no longer about choosing to have a social media strategy or not - your business needs it, that’s a fact....
The right answer is: it depends on your business, your target audience, and the industry you’re in. ...
